A LESSON ON DIVERSION

What is Diversion?

When Professional Products are sold in unauthorized retailers - Think Bumble and Bumble at Target, Paul Mitchell at Alberston's, Kerastase at Nordstrom's, etc. Professional products are only to be sold at authorized salons.

Why is Diversion bad?

Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. Meaning your getting watered down shampoos and conditioners, styling products that are expired or better yet, Suave in a professionally branded bottle. Imagine paying 58 bucks for a bottle of Suave!

Who is Diverting?
Products are diverted by unauthorized distributors and salons or their employees, plus other dishonest individuals who see profit in piracy.

What can you do about Diversion?

Buy from professional retailers only. Its the only way any professional brand can guarantee its product. Expired formulas could cause irritation or worse, you don't get to see what professional products can really do for your hair.

Now, Im talking any professional brand - Matrix, Paul Mitchell, Pureology, Logics, Redken, Bumble and Bumble, Davines, Dermalogica, Shu Uemura, and the list goes on and on.

If you see a professional product anywhere other than a salon retail location, its Diverted. Period.

Now most of these formulas are within cents of the salon cost. Im talking pennies. Sometimes they are more expensive but because you see it at a discount store you automatically believe that no matter what the price is on the sku, because of where your at it means its cheaper. WRONG! Don't be fooled.

Buy Professional from a Professional!

If you question where you buy your products or have any concerns- if your a professional and know your brands are being diverted, leave a comment, share with the consumer your thoughts. Help spread the word about diversion and how STUPID it is. Leave a comment!